The project of unification of brands of the CNC System – Sesc - Senac aimed to strengthen the image of these institutes and create a cross-branding visual identity to be used throughout Brazil. The alignment project solidified the synergy among the brands, strengthening the role of the system for the Brazilian
society. It received the 2014 ABERJE National award in the category of brand communication. The brand Senac won the international award REBRAND in the category Outstanding, one of the world's most important brand transformation awards.