Packaging and Zona Sul partnership includes all our specialty cases: Planning and Packaging of Zona Sul supermarket chain own brand products, Communication, with a corporate magazine and Experience with the development of a new proposal for the affiliates. The magazine visual and editorial project was thought up in a playful and objective way turning it into an important
communication tool with the Associates. As for the affiliates, they are being completely renovated. As from a new purchasing and consumption model, a culture of product and service knowledge is created with the help of storytelling. The challenging was to create a cozy and intimate ambience able to strengthen affective bonds between consumers and the brand.